Hi, I'm Fern


International Coach Federation (ICF) Professional Certified Coach​

“I believe everyone wants to connect, contribute and create. I do this by sharing the gift that is coaching.”

Why Choose Fern as Your Coach?

Fern brings a rich tapestry of varied life experience to her coaching practice. Fern has combined personal and professional development with experience in private sector, public sector, academic and volunteer endeavors.

Over more than three decades, Fern experienced the same challenges faced by many leaders today. With extensive experience in leadership and management positions, Fern led organizations and people through transition and change (including expansion, contraction and reorganization) and provided leadership in organizational development, personnel management, and business transformation.

Fern has coached clients in public and private sector management and academia, as well as independent business entrepreneurs, and individuals seeking career changes, new opportunities and improved life/work balance. Clients include mid-level to senior leaders (directors, managers) and executives (VP, ADM) who may be wrestling with challenges or questions that impact their effectiveness at work or in life.

An Accountability Partnership

Fern approaches coaching as a partnership, and focuses on working with clients to enhance their effectiveness and to realize their potential. Fern applies coaching methods that challenge a client to explore new possibilities and facilitates the opportunity for clients to experience transformational change in what they do.

A Focus on Leaders at all levels

Fern employs a range of tools and experience to create the space for leaders at all levels to explore their effectiveness and realize their potential. This requires a customized approach to ensure clients focus to what matters most for them personally, within an organization, or as an independent business proprietor.

Extensive Experience With 360s and Other Assessments including:

  • The Leadership Circle
       – 360 profiles for more than 50 senior leaders and managers plus Leadership Culture Survey for teams or organizations

  • Marshall Goldsmith Stakeholder Centered Coaching Global Leader Assessment (GLA 360)
    British Columbia Public Service Agency Custom 36
    – 360 results for dozens of BC Public Service leaders

  • Center for Creative Leadership Skillscope 360

  • TBMC StandOut Strengths Assessment

Coaching Credentials, Certifications and Qualifications:

  • Professional Certified Coach (PCC) – International Coach Federation
  • Certified Executive Coach (CEC) – Royal Roads University Graduate Certificate – (2004)
  • Lumina Leader and Leader 360 Qualification (2020)
  • Lumina Spark Qualification (2020)
  • Global Leader Assessment Certification (2018)
  • Leadership Circle Certification (2016)
  • Certified Financial Coach (2014)
  • Center for Creative Leadership Skillscope Facilitator (2009)

Education and Professional Development:

  • Master of Science (Engineering) – University of Calgary, 1991
  • Bachelor of Science (Geography) – University of Alberta, 1984

Ongoing learning and development including:

  • The Art of Developmental Coaching (2019)
  • Prosci Change Management Certification (2018)
  • The ADD Coach Academy (2006)
  • Niagara Institute Leadership Development Program (2002)


Fern finds balance through coaching, personal wellness activities, and by contributing locally and globally including:

  • Vancouver Island Coaches Association Treasurer 2020-present
  • Habitat for Humanity Victoria Board Director 2019-present
  • Habitat for Humanity Global Village project volunteer 2008-2019
  • Vancouver Island Coaches Association Board Director 2009-2010
  • Victoria Immigrant & Refugee Centre Society Board Director 2000-2002
  • University of Calgary Geomatics Engineering Advisory Council member 1996-1998

Connect with Fern